We are a group of independent strategists, designers, architects and furniture makers who have been collaborating on brand experience projects for many years.

Together we have designed commercially effective retail environments, transformed business workplaces, created enthralling bookshops, built engaging restaurants, bars and café’s… and even helped re-launch an iconic motor car. 

In a constantly evolving and increasingly competitive marketplace, our objective is to make design expertise more accessible to independent retail brands, to help them create engaging customer experiences that bring their propositions to life and discover market territory that they can own.



Brand Strategy 
An appreciation of the brand and its relationship with the customer is our start point on every project. This we do by listening to what our clients know and say, by gathering market insight and by observing how people behave, respond and feel. Our job is to uncover opportunities that hold the greatest potential  for the brand, before translating those insights into physical experiences that change perceptions, sell more products and deliver better services. It’s the platform for all creative work:
Identity / Communications / Architecture / Environment /

Furniture Design 
Designing bespoke solutions for retail display furniture that become signature elements for a brand, is at the heart of what we do. From one-off furniture pieces to  innovative merchandising systems, modular display tables and advanced exhibition showcases, we have the technical expertise to design in a wide range of materials, including glass and aluminium, but with a particular love of wood: 

Concept Design / Technical Design / CGI Visualisation / Prototyping / Value Engineering /

Retail Interiors 
Our diverse experience in interior design for banking, workplace, hospitality, and retail sectors allows us to bring the most relevant expertise to each project. We work closely with our clients, to understand their business operations and to deliver truly cost-effective design solutions:

Concept Design / Space Planning / Visual Merchandising / Detail Design / Lighting Design / Finishes Specifications / Furniture, Fittings and Equipment /

Our work deals primarily with interior architecture, but we often collaborate with architects on commercial building projects, and through partnering agreements are able to offer the full range of architectural services described in the RIBA plan of work. We draw on this expertise for the effective delivery of retail refurbishments and fit-outs:

Feasibility Studies / Scheme Design / Planning Submissions / Technical Design / Production Information / Tender Appraisals / Contract Administration / Site Supervision /

Graphic Design 
Graphic design is integral to almost everything we are involved in. Whether working with your in-house marketing team, an external communications agency, or an experienced consultant who we’ve introduced to you, our success is founded on these creative partnerships:  

Store Branding / Environmental Graphics / Customer Communications / Packaging / Ticketing / Uniforms /


Selected Client List