Reliance Retail
Brand Strategy / Retail Interiors / Furniture Design / Graphic Design /

Vimal is an established clothing retail brand owned by petrochemical giant, Reliance Industries ltd, and described as an iconic Indian brand known as much for its product quality as for its innovative advertising. At core, the brand VIMAL stands for 'fashion for the young trendsetter’.

Working with Vimal’s in-house VM team, we developed a new look for merchandising and showcase systems, which aimed to align the brand with contemporary, European fashion culture.

We were responsible for concept development, 3D modeling, construction drawings and liaison with local contractors through to prototype production and launch of the first pilot store. The new design has now been rolled out to stores across the sub-continent.



image of till unit showcase
  image of ceiling lights
  image of glass and wenge till
  image of glass and wood gondola