The Natural Shoe Store
Display Furniture
Brand Strategy / Furniture Design /

The Boot Tree is an independent shoe retailer that operates wholesale, online and in-store, with a wide range of distinctive, stylish, well-made and comfortable shoes sourced from around the world including brands such as Palladium and Trippen. 

Our work with them was to develop a flexible display system that increased sales density, and provided an engaging platform for visual merchandising and story-telling across the range of shoe styles. 

Our approach was to use the materials and details of the display furniture to enhance the qualities of each product style, and to reflect the company’s love of great craftsmanship and appreciation of individual style.  

A shelving support structure in Douglas fir and blackened steel was chosen to create a neutral yet evocative  architectural aesthetic, and a recognisable brand signature within a variety of situations, from their own flagship shops to High Street pop-ups and department stores concessions.



shoe shop interior
  backlit colour panels
  display case for shoes
  natural shoe store window display furniture